PLAIN ENGLISH, USEFUL EXAMPLES

The iGaming
affiliate glossary.

Understand what qualifies, how commission is calculated and what the numbers actually measure.

FTD

FTD means first-time depositor: a customer making a first deposit as defined by the programme. An FTD is not automatically a payable CPA acquisition. The agreement can add country, new-customer, attribution, minimum-deposit, verification or other qualification conditions.

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NGR

NGR means net gaming revenue, a contract-defined revenue amount after specified deductions and adjustments. GGR generally describes gaming revenue before those contract-specific deductions. Neither is automatically the value of customer deposits. A RevShare calculation needs the exact revenue definition and the agreed percentage.

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Negative carryover

Negative carryover means an agreement carries a negative revenue balance into a later calculation period. Future positive results may have to offset it before commission is earned. The contract also determines brand pooling, resets and exceptions. A no-carryover headline must be read together with those details.

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Postback

A postback is a server-to-server notification about an attributed event. It can connect a supported click identifier to a registration, deposit or commission status. A received postback is not automatically a verified payable result. The integration must define event meaning, authentication, deduplication and corrections.

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EPC

EPC means earnings per click: affiliate commission divided by a consistently counted number of clicks. For a useful commercial comparison, use confirmed commission after reversals and comparable reporting periods. EPC measures performance; it does not mean the programme pays for each click.

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The starting vocabulary.

Affiliate: A marketing partner who earns under a commercial agreement for qualifying referred activity.
CPA: A fixed fee for an explicitly qualified acquisition.
RevShare: A percentage of a defined eligible revenue base, subject to the agreement.
Hybrid: An agreed combination of acquisition and revenue components.
GEO: The audience country or market, distinct from the partner's residence.
SubID: A supported campaign label used to distinguish placements in reporting. It should not contain personal information.

These definitions explain the concepts. Your accepted agreement defines the actual qualifying event, revenue base and payment conditions.